SCIENCE
Many products for dry hair create instant softness by leaving a heavy layer on the hair. VI by VI takes a different approach: lightweight care designed to help dry hair feel softer, smoother and easier to manage - while keeping natural movement.
OUR APPROACH
VI by VI is designed around one clear principle: every step should add care without adding weight.
A mild cleansing system with Sulfosuccinate and Glucoside helps cleanse the hair and scalp with a soft, comfortable feel.
Sodium Hyaluronate and Hydrolyzed Hyaluronic Acid help support a soft, hydrated hair feel.
Hydroxypropylgluconamide and Hydroxypropylammonium Gluconate help support the conditioned feel and overall appearance of the hair.
Hydrolyzed Ceratonia Siliqua Seed Extract helps support smoothness, shine and a more polished-looking hair surface.
Coconut Oil and Glycerin help provide softness and care without a heavy feel.
Polyquaternium-7, Polyquaternium-10 and Panthenyl Hydroxypropyl Steardimonium Chloride help reduce static, improve combability and leave the hair feeling smoother.
The VI by VI routine is simple: cleanse, treat and condition. What makes it different is the lightweight finish - each product is designed to support dry hair without making it feel heavy.
Modern life changes how hair feels. Sports, frequent washing, post-workout showers, dry air, styling and daily stress can all make hair feel drier, less soft and harder to detangle.
VI by VI is designed for this rhythm - care that fits into real life and helps hair feel soft, smooth and easy to move.
A complete lightweight routine for dry hair - designed to cleanse, treat and condition with a smooth, comfortable finish.