SCIENCE

Dry hair needs structure, not weight.

Many products for dry hair create instant softness by leaving a heavy layer on the hair. VI by VI takes a different approach: lightweight care designed to help dry hair feel softer, smoother and easier to manage - while keeping natural movement.

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OUR APPROACH

Lightweight hydration by design.

VI by VI is designed around one clear principle: every step should add care without adding weight.

Gentle cleansing base

A mild cleansing system with Sulfosuccinate and Glucoside helps cleanse the hair and scalp with a soft, comfortable feel.

Hydration support

Sodium Hyaluronate and Hydrolyzed Hyaluronic Acid help support a soft, hydrated hair feel.

Bond-support care

Hydroxypropylgluconamide and Hydroxypropylammonium Gluconate help support the conditioned feel and overall appearance of the hair.

Plant-based keratin alternative

Hydrolyzed Ceratonia Siliqua Seed Extract helps support smoothness, shine and a more polished-looking hair surface.

Lightweight nourishment

Coconut Oil and Glycerin help provide softness and care without a heavy feel.

Conditioning & control

Polyquaternium-7, Polyquaternium-10 and Panthenyl Hydroxypropyl Steardimonium Chloride help reduce static, improve combability and leave the hair feeling smoother.

Made for hair that lives with you.

Modern life changes how hair feels. Sports, frequent washing, post-workout showers, dry air, styling and daily stress can all make hair feel drier, less soft and harder to detangle.

VI by VI is designed for this rhythm - care that fits into real life and helps hair feel soft, smooth and easy to move.

Softness without heaviness

A complete lightweight routine for dry hair - designed to cleanse, treat and condition with a smooth, comfortable finish.

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